I am sure people use Google search engine than any other search engine on the web. But, for SEO professional Google is more than a search engine.
Google has a secret feature called Search Operators. However, not everyone knows how to use it. There are array of search engine operators that you can use to find what you are looking for, but you need to know how to use them.
Here are list of Google search operators that will make your SEO work effortless:
Anchor text is the clickable text in a hyperlink. If you search with this query, Google returns the pages/sites that have those specific keywords in anchor tags pointing towards those pages. For example, allinanchor: motorola smartphones will return only pages in which the anchor text on links to the pages contain the words “motorola,” and “smartphones.”
If you search with this query, Google returns the results that containing all those terms you specify in the text of the page. For example, allintext: kashmir travel packages will return only pages in which the words “kashmir,” “travel,” and “packages” appear in the text of the page.
If you search with this query, Google returns the results that containing all those terms you specify in the title of the page. For example, allintitle: one plus 3t unboxing will return only documents that contain the words “one”, “plus”, “3t” and “unboxing” in the title.
In Image Search, it will return images files whose names contain the terms that you specify.
In Google News, it will return articles whose titles include the terms you specify.
If you search with this query, Google returns the results containing all the query terms you specify in the URL. For example, allinurl: apartments london rent will return only documents that contain the words “apartments”‘ “london”
If you search with this query, Google will present information about that web page. For example, info:tajhotels.com will show information about the Taj Hotels home page.
If you search with this query, Google shows pages that point to that URL (inbound & internal link). For example, link:tabandchord.com
Find links to the Tab and Chord home page not on Tab and Chord’s own site. For example, link:tabandchord.com -site:tabandchord.com
If you search with this query, Google will list web pages that are similar to the web page you specify. For instance, related:www.guitar.com will list web pages that are similar to the guitar home page.
one of the most lovable operator of SEO professionals. If you include site: in your query, Google will list down all the pages of that single domain. For example, site:blog.google will show all information for that particular site and politics site:gov will find pages about politics within the .gov domain. You can also use it on advance level with the basic search operators +, –, OR, and ” “.
In addition to Google, these operators works with both Yahoo! and Bing.
Whether you are just beginning an operation for a new or existing client, these search operators can help in your SEO strategy. SEO professionals use these operators in search engines to improving rankings and website traffic for clients. If you these operators on a regular and advance level basis, please let us know in comment.