In the era of globalization, internet is the key tool to promote your business online in any part of the world. From just a web page, the online sphere has been emerged as the most effective business promotional tool. Gone are the days of expensive means of advertisement through banners, hoarding and television ads, now social media has top the list of best advertisement platform. With the evolution of social media sites like Facebook, Twitter, Pinetrest and Instagram, there is no looking back for the companies. Forget expensive advertisements, small business don’t even have an office and they sell everything online.

There are many social media marketing service companies that offer services to promote your business online. But if you are a new user of social media websites searching for Digital marketing company in Mumbai or in any other part of the country this article might help you. Before hiring a social media agency to do the marketing stuff on the social media platform, you must know the basic.

Listed here are some of the tips to use social media for your business.

Study Your Product & Customer

Before indulging into promoting your product or services online, you must learn details about your product and research your potential customers. Once you know your product better, you will be able to pitch your product better in the right platform. Suppose you manufacture cosmetics then you must find out the potential social media page where there is more number of active customers who constantly follow the page to buy or learn about new products.

Make an Account in the Social Media Pages

To start with, you must have an account in the social media pages like Facebook, Twitter, LinkedIn, Google+, and YouTube. You can make a business page in the Facebook and introduce your products to the customer. In Youtube, you may upload a small video about your products and services.

Get a Social Media Manager

Once you start uploading content and adding followers on the social media platform, it becomes difficult to manage everything. So, you need a social media manager to manage the content. So, it is best to make an account in the Ping.fm and HootSuite that help you to manage everything in one site from message to real-time click.

Upload Content & Updates

Your social media page must have the content and information about your business. Such that when a follower visits the page, he/she must get the basic information about your business. The page must have an introduction about the products and services. You must upload some pictures on the website to keep the view engage to your website.

Engage the Followers

You must start a conversation on the page to engage the followers otherwise they will just visit and leave the page. It may be in the form of poll and product reviews. You can start also a forum in the page to discuss and answer any question and queries related to the products and services.

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