Blog

Google PageRank Factor is Not Dead

Gary Illyes, a Google webmaster trends analyst said in his tweet that Google is still using PageRank for it’s ranking factor.
He also shared link about how it works?

Here is the tweet:

I think this clearly indicates that something big is coming soon.

What do you think about it? Please leave a comment below.

How to Send Instant Replies to Anyone Who Messages Your Facebook Page

Sometime you missed to reply or not be able to answer your Facebook user for some reason and because of this you missed some good opportunity.
With this in mind, Facebook has introduced Instant Replies function. You can send instant reply to anyone who messages your Page.

Instant Replies are a good way to let people know that you’ll respond soon.

In this tutorial we will show you how to enable this option step by step for your FB Page.

  • Go to your page and click on Setting (Right top corner)
  • Go to Messaging (from left side menu)
  • Search for “Send Instant Replies to anyone who messages your Page“.
    Click on button and turn it into Yes.

  • Customize your instant reply and save it.
    The message characters limit is 250 words.
    I recommend using first name of the persons in your reply.
    For name setting please see below image.
    No need to worry, the name of the person will replace automatically.

Send me a message to see how I use instant replies for my Facebook page. 🙂

How to Use Social Media for Hotel Industry

Social media is the new pillar of search engine optimization. Each social media channel has its own features that makes it ideally suited for certain applications. Every business must ensure that, you should use each social channel based on it’s characteristics.

Here, 5 lists of Social media channel and platform with there best practices:

Facebook

Channel Characteristics:

  • One of the most popular social networking tool.
  • Enables two-way conversations.

Most Suitable Applications:

  • Community building (Events, promotions, offers).
  • Build Brand Loyalty

Best Practices:

  • Post content at least twice weekly.
  • Avoid lengthy posts.
  • Add Call-to-Action button for reservation app/widget onto the Facebook page.

Twitter

Channel Characteristics:

  • Ideal for short messages.
  • Extensively used by business travelers.

Most Suitable Applications:

  • Concierge services.
  • Last-minute deals and offers.

Best Practices:

  • Use Twitter as a communications channel, and not for marketing.

YouTube, Flickr and Pintrest

Channel Characteristics:

  • Visual channels provide a high level of user engagement.
  • Low-cost marketing, with user-initiated viewing of content.
  • YouTube content appears in search engine results.

Most Suitable Applications:

  • Create a hotel channel on YouTube to upload informational videos.
  • Use Flickr and Pinterest to post pictures of rooms, menus, sightseeing options.

Best Practices:

  • Market indirectly by engaging and entertaining viewers.

Yelp, Google Business and Tripadvisor

Channel Characteristics:

  • Reviews of hotels are main factor to grow business.
  • Reviews of hotels are posted and ranked.

Most Suitable Applications:

  • Acknowledging and thanking customers for positive review.
  • Responding to negative reviews for reputation.

Best Practices:

  • Perform a sweep of these sites once or twice daily, and address all comments.
  • Avoid generalized, non-specific responses to critical reviews.

Blogs

Channel Characteristics:

  • Ideal for longer content.
  • Frequency of content updates is lower than on other platforms.

Most Suitable Applications:

  • Blogs can be used to provide links to content on other channels and boost ranking on search engine.
  • Showcasing of industry expertise via Blogger, WordPress and Tumblr.

Best Practices:

  • Keep posts understandable and focused.

Search Engine Recap: January 2017

Here is a recap of what we have posted about search engine world.

Brand Crafty Blog Post:

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