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How to Setup Google Analytics Tracking Code

Google Analytics is free tool provided by Google to track the behavior of visitors and web pages of your website. It also provide real time visitors, Demographics, Traffics channel and other valuable metrics.

How to Setup a Google Analytics Tracking Code

To setup Google Analytics Code, you will need a small piece of JavaScript code snippet generated by Google Analytics that you paste into your pages. So what are the procedures for getting tracking ID and code snippet?
Follow these simple steps:

Sign into your Analytics account:

Visit www.google.com/analytics/ to sign up or sign in to Google Analytics with your Gmail username and password.
If you are signing up for the first time, you will need to submit your website information like website address, name for your website, your country, and your time zone.
Accept the user agreement, read and accept the user agreement before you can finish creating an account for Google Analytics.

Account Name: The name you wish to put in your account
Website Name: The name of your website
URL: URL of your website homepage
Industry Category: Category of your business
Reporting Time Zone: Choose this based on your business location
Data Sharing Settings: Check all the options (for future benefits)

After submitting all the information Click on Get Tracking ID, you will get a Tracking ID and Website Tracking Code.

How to Paste Code on Website:

  1. Static Website: A static site is written in plain HTML. Paste your tracking code before the closing </head> or just before the closing </Body> tag on every web page on your site.
  2. Dynamic Website: A dynamic site is written using a server-side scripting language such as PHP, ASP, JSP, or Coldfusion. Paste your tracking code into its own include file, then include it in your page header, so that the snippet appears before the closing </head> tag on every web page on your site you wish to track.
    After successfully installing Analytics tracking code, it may take up to 24 hours to reflect the data into your dashboard.

Verify the tracking code is working:

There are a few ways you can check to see if the Google Analytics tracking code on your website is working.
Click the Reporting Tab
1. Select Real-Time > Overview.
You will see the numbers, if users are online on your website.

2. Select Audience > Overview.
You will see the graph.

I hope this post is useful to you. If you want to discuss this further, drop a mail for business related queries, mail us at contact@brandcrafty.in

Top 5 Speed Test Checker for Website to Improve Ranking

Speeding your website is not only benefits site owner but also to all internet user. To speed up your website you need to optimize on-page SEO and opt for some good web hosting site.

As per Google algorithm and guideline, website loading speed is one of the important factor to boost your position on search engine result page.

Below are top 5 free tools that you can use to get idea about site speed and how to improve it.

  1. Pingdom

It offers cost-effective and reliable uptime and performance monitoring for your websites.

  1. GTmatrix

It gives you insight of your site loads and provides recommendations on how to optimize it.

  1. Google PageSpeed Insights

It analyzes the content of a web page, then generates suggestions based on desktop and mobile to make that page faster.

  1. Web Page Test

It provides rich diagnostic information including resource loading waterfall charts, Page Speed optimization checks and suggestions for improvements.

  1. Page Scoring

It provides valuable information about the loading speed of website. This tool will check everything from your domain resolving speed to your download times.

We recommend you to test your website on above listed site to improve your ranking in search engines.

Top 10 Factors to Improve On-Page SEO

Top 10 Factors to Improve On-Page SEO - BrandCrafty.in

There are so many companies and freelancers who are offering SEO services for small to high scale business. They offer different types of packages and their strategies for your website and will make your business grow online.

How SEO Help Your Business

In today’s digital world almost each and every individual need can be found online, so it is very important for your business to be visible online.

SEO is the process of optimizing website and getting higher ranks on search engine results. This gives your site visibility on search result and chances to let people know about your business, what you offer and how can you help them.

SEO Strategies

I think most probably you heard of On-page optimization and Off-page optimization. These two words are further categories of Search Engine Optimization (SEO) strategy. Both of them have their own factors and benefits. In this part lets discuss about On-page factors, the process of optimizing website.

On-Page SEO Factors

Below are the factors of On-page SEO success:

  1. Title Tag

Title is the most important part of On-page SEO factor. It gives a detail about your page. Start your title with your primary keyword followed by secondary keyword and brand name.

Format: Primary Keyword – Secondary Keyword | Brand Name

Get detailed Title tag code format from Google.

  1. Meta Description

This one is window of opportunity. It gives brief information about the content of web page on search engine result page. Write compelling and readable description using important keywords which you mention in your title tag.

  1. Page Content

Everybody knows that content is a king. Google as well as other search engine love fresh and unique contents. Content that is relevant and useful, drive traffic to your site and make people to do next action. Even though we don’t know how search engine determine and rank our site based on content but they have plenty of other algorithms, such as repeat visitors, time on site, searching for your brand on search engine and other indirect method.

  1. Heading Tags

It’s very important not to skip headings. The H1 tag is your main “Headings Tag”. It’s define sections of content. The subheadings wrapped in H2 tag and the segments under the subheadings are wrapped in H3 tag. The headings tell search engine about what is this blog about, how the content is arranged and why it should rank for related terms in search engine ranking page.

  1. SEO-Friendly URL

Try to include keyword in URL. Make your URL short and informative. Use hyphens (-) in your URLs. Google shared the best practices for URL structure.

  1. Responsive Design

As mobile and tablet user increasing at a great rate, I recommend website owner to switch to responsive design. Non-mobile-friendly sites has a great chance of disappearing from Google search result. Check your site with Google Mobile-Friendly Test tool. If your site is not mobile-friendly, then we can offer you responsive website design service.

  1. Outbound Links

Ever wondered how Outbound link is beneficial for your website? Outbound link is a type of link which take you to some other website from your site. It gives search engine an idea that your page is good resource of quality information.

  1. Internal Links

Internal linking is nothing but linking your one page to another page of same site. It provides your audience with further reading options. Internal linking can improve authority (link juice) and rank website pages. I recommend link to 2-5 older posts whenever you publish a new one.

  1. Page Speed

Page speed also plays a vital role in user experience. Slow site means losing a potential user for your business. Google has stated that loading speed of a webpage is a one of the factor of ranking. You can boost your site speed by using less or external JavaScript and CSS file, compressed image and fast web hosting.

  1. Optimized Images

Search engine can’t read or detect what is your image about. Tell Google about your image by simply putting alt text and title text. It also boost your ranking in image search.

Hope this On-page checklist will help you in getting rank in SERP.
You can do SEO by yourself with the help of many online resources. If you think that you need a help, then consult for a SEO service in Mumbai.